In order to be more effective in its investigations to target fraud and anti-corruption, the Directorate General for Consumer, Competition and Fraud Enforcement is now using artificial intelligence. A process that is used to fight false notices on the Internet, but also to analyze contracts, to identify possible abusive clauses.
Last year, the Directorate-General for Consumer, Competition and Fraud Enforcement (DGCCRF) monitored 100,000 establishments (businesses, shops, restaurants) and 15,000 websites with warnings, as well as administrative and even criminal sanctions. To be more effective in its investigations, in particular to better target fraud and breaches of competition, the administration is now using artificial intelligence (AI).
While AI will not replace the collection of data in the field (which is still the core job of fraud enforcement officials), it is beginning to take hold in the working methods of investigators. Among its objectives, the tracking of fake reviews that abound on online shopping sites and on hotel or restaurant booking platforms..
Tracking down fake reviews, analysing contracts…
“Today, people often choose products or services through advice,” explains Virginie Beaumenier, Director of the DGCCRF. “But some also use officials to create positive opinions, or even to denigrate their competitors,” she continues. “It is absolutely necessary that we fight against this if we want people to have confidence. To do this, data is searched on the internet with criteria to identify these fake reviews more quickly.”
The process is kept secret, as are the techniques for analyzing the profiles that cause a large number of comments. The movement, in any case, does not stop there. In a completely different area, the DGCCRF is advancing its pawns: that of systematic analysis of contracts, quotes and invoices. Here, it is a question of identifying abusive clauses and practices, and thus allowing public servants to better target their controls.