The California net giant intends to detach itself from companies that have a negative impact on the environment.
In a nutshell:
- Google is cutting ties with the oil industry: the company announced that it would no longer provide artificial intelligence programs to accelerate oil and gas . This technology has been used in recent years by the industry, notably to identify the most promising gas deposits or to choose where to drill a new oil well. Google has previously marketed its algorithms to several large energy groups in the form of services via Google Cloud. In 2019, the company generated $65 million in revenue from the oil and gas industry, less than 1% of Google Cloud’s total revenue.
- The internet giants pointed the finger at Greenpeace: Google’s decision follows a report by Greenpeace. Released tuesday, it shows how Google, Amazon and Microsoft are putting their technology at the service of major fossil fuel industries, including Shell, BP, Chevron, and ExxonMobil. The NGO highlights the contradiction between these practices and the environmental commitments of THE GAFAM. Microsoft and Amazon have not yet announced anything. This is not the first time that Google has made the decision to forego certain contracts for ethical and image reasons. . In 2018, the company decided, following pressure from its own employees, not to renew the Maven project, which put its algorithms at the service of S. Army drones.
- THE GAFAM want to go green: the American web giants have been trying for several years to give themselves the image of companies mobilized in the fight against global Google, Apple and Microsoft now claim to be carbon neutral, thanks in part to massive investments in renewable energy. Microsoft has also invested $1 billion in technologies to capture CO2 in the atmosphere,and Amazonboss Jeff Bezos has launched a $10 billion environmental protection fund, the Bezos Earth Fund. However, the Greenpeace report shows that these companies still have work to do if they really want to contribute to climate conservation.