At first glance, one might think that the relationship between CSR and artificial intelligence within the company can be difficult as it generates misunderstandings on both sides. .
There is good reason to hope that they could become fair and live in harmony.. Especially since CSR and artificial intelligence are doomed to coexist. On the condition that the company take the initiative to implement a project to combat the prejudices linked to the myths of artificial intelligence.
The social aspect of CSR, particularly within the competence of the HR function, is impacted by the arrival of artificial intelligence.
TRANSFORMATION AND PERFORMANCE
Artificial intelligence applications are geared towards many of the company’s activities and functions. These have a strong capacity for transformation and performance. From production, supply chain, accounting and administrative functions, to finance or marketing, and, last but least, human resources. The irresistible rise of artificial intelligence seems to be sweeping everything in its path.
These changes are at the root of the transformation of management systems. These innovations, changes,and transformations raise ethical questions. Some consider AI and other technologies to be a danger. And other than that they are indispensable for the common good.
Anyway, it is clear that current scientific and technological advances do not only transform society, trades, economy. But also our ways of thinking, even our perception of the world.
Do they, however, challenge the notion of being human? Can CSR and artificial intelligence live together?
According to some studies, the socio-economic impacts of AI must be beneficial for society as a whole and not just for the privileged few. Artificial intelligence research must include everything that makes smart behaviors, not just “the most reasonable aspects.”
For UNESCO, the risks associated with AI are threefold:
- The scarcity of work. Which is run by machines in place of human beings. .
The autonomy of the human being and his freedom are not necessarily called into en question by the AI. As long as one remains vigilant in the face of intrusions into privacy.
The United Nations Educational Organization, Science and Culture Organization considers that work is not at risk of disappearing, it is sometimes radically transformed, and calls on new skills.
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