The Leboncoin group is driving a new dynamic on AVendreALouer, which was acquired in 2017 and has now become theleading real estate portal in terms of professional listings (1). Since May 28, it has benefited from a complete overhaul of the presentation of advertisements in the service of a great ambition: to support the owners of real estate projects by valuing the know-how of professionals with buyers and sellers.
This new ad format is based on three axes:
Legibility: to accompany Internet users and promote contact
- A lightweight graphics and a new ad structure
- Information classified and clearly identified by theme: the most of the good, what the professional says, the price,…
The development of the professional’s expertise by artificial intelligence
A tool based on artificial intelligence, automatically identifies the strengths of the property, in the description provided by the professional. These assets are highlighted in a dedicated insert and in the title of the ad. Thus the potential purchaser immediately becomes aware of the assets of the property.
Transparency of information: a well-informed Internet user is a better qualified contact!
- To help Internet users project themselves, information on the price and the various costs associated with the purchase of the property are collected and detailed.
- The key points of the property are identified, classified and presented in addition to the written description (outside, interior, building,…).
- Prospective buyers also have to calculate their travel time (work, school, crèche) directly in the advertisements to project themselves into their daily future.
New developments in the AVendreALouer platform will continue to emerge in the coming months, with the constant aim of creating the best meeting between real estate project owners and professionals.
AVendreALouer, an expert website, and leboncoin, a leading generalist in the real estate market, are complementary and all professionals in the sector benefit from the dual distribution on both platforms, allowing them to reach 70% of French people with a real estate project
Real estate in numbers on the group (leboncoin – AVendreALouer)
- 70% of French people with a real estate project use leboncoin to do their research2
- 51% of them do not go on any other real estate portal3
- 5 million unique visitors each month (leboncoin – AVendreALouer) and 1 M per day3
- 25% audience vs. 2019 or 2.7M additional unique visitors3
- 3 million online real estate listings
- AVendreALouer has the largest inventory of advertisements of professionals in French real estate portals