This Hauts-de-Seine company has developed software that automates much of customer marketing through artificial intelligence. This fundraising should enable it to accelerate internationally.
The consequences of the coronavirus epidemic on the business market have not topped all investors. The publisher of software for marketing professionals D-AIM has just raised 10 million euros from Alliance, the leader of the operation,and SWEN Capital. They join Sofiouest, the company’s historic investor, and Omnes Capital, who are also contributing to the new round table.
D-AIM, which was called Inbox before taking the name of its software in January, claims customers in media, energy, banking and telephony. Nearly two-thirds of its 100 employees are based at its headquarters in Malakoff (Hauts-de-Seine). The others are divided between its en locations in Belgium, Canada, Morocco and Tunisia.
This fundraising is part of a long process of transformation of the company co-founded in 2001 by Stéphane Amarsy and Marilyn Courtois Perin. “In 2016-2017, we work with our clients to reflect on the future of artificial intelligence in our businesses. We have concluded that it should be used,” explains the first
The resulting D-AIM software automates everything that can be automated in a customer marketing department, 70% of its business, including value-added tasks and data analysis. “It’s like accepting that a decision about a client can be made without a human being. Every client becomes an autonomous entity,” sums up Stéphane Amarsy..
Above all, this automation enriches the decision-making process, not least because the machine learns. Marketing can discover valuable deposits because the machine can test billions of possibilities, instead of a few dozen with conventional methods. Criteria such as finance, production capacity, the degree of customer solicitation or even the carbon footprint can be taken into account, argues its manager.
Last year, D-AIM generated 52% of its 6.4 million euros in international sales. This fundraising should enable it to continue its research and accelerate in North America and the Middle East.